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The mayor and public safety director of Long Branch issued a joint statement on Tuesday, June 4 about a "significant police presence" over the upcoming weekend. The city said a "pop-up" event was advertised on social media that was scheduled for Saturday, June 8.
Long Branch police and the Monmouth County Prosecutors Office have identified three promoters who organized the event.
"The city will not tolerate these unsanctioned pop-up parties," said Mayor John Pallone. "Our police department, along with county and state agencies, have been extremely successful in finding those who create and share these posts. We will identify and hold responsible anyone who does not follow the law."
"Pop-up" parties have been held in several Jersey Shore communities, including Long Branch in May 2022. Police used smoke bombs to break up thousands of people after several brawls broke out during a "pop-up" event in Pier Village.
Long Branch reportedly sued six organizers of a "pop-up" party planned for the following month. The city said it's continuing to issue cease-and-desist letters to "hold any and all organizers and participants civilly and criminally accountable."
Police will check all bags and coolers for anyone going on the beach, according to the city. A curfew and state of emergency could be issued "if a situation calls for one."
Public safety director William Broughton said more police officers will be on patrol and parking rules "will be strictly enforced."
"We are closely monitoring the situation for June 8th and coordinating with other law enforcement agencies to ensure the safety of our community," Broughton said. "There will be zero tolerance for any disorderly activity. Period. We want our residents and community to know that we have taken every legal and tactical action possible to stop these types of gatherings, and if one should arise this summer, we are prepared to take appropriate action."
The warning from Long Branch leaders came after several Jersey Shore cities saw issues with teens and young adults over Memorial Day weekend. A teen was charged with attempted murder on Tuesday, June 4 in the stabbing of a 15-year-old on the Ocean City Boardwalk on Saturday, May 25.
Wildwood declared a state of emergency early in the morning on Monday, May 27 after "civil unrest" from groups of teens and young adults during the previous two nights.
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